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Collective Experience

We are a collection of individuals with diverse expertise, we bring the perfect blend of creativity, insight, and personality. United by a shared passion for the arts, we are dedicated to curating meaningful, thought-provoking experiences that transform spaces and inspire connection. Meet our team.

Will

Vice President of Creative

Will is a multi-disciplined creative with a background in branding and architectural design. At WeidnerCA, Will oversees the company’s creative services which encompasses design, art consulting and experiential technologies. His passion for design-thinking and creating unique experiences reflects in the innovative solutions he brings to the WeidnerCA team. Will’s passion extend beyond WeidnerCA through his service as the Board Vice President for the Capitol Creative Alliance, a 501(c)(3) nonprofit organization focused on developing opportunities for creatives to learn, connect and thrive in the community.

Zoe

Art Consultant

Zoe Watson is a dedicated leader within the art community and has been instrumental in cultivating inclusive and equitable ties between artists and patrons. With a foundation in art history, studio art, and communications, Zoe’s unwavering commitment to transparency and integrity sets her apart. She believes in the transformative power of art, leveraging it as a bridge to connect people, spaces, resources, and entire communities. Beyond her consultancy role, Zoe’s expertise shines within her global network of artists and their management, as well as in the meticulous curation of galleries and exhibitions across the West Coast.

Emily

Senior Experiential Designer

Emily, an adept industrial designer, has lent her creative touch to diverse California projects, spanning environmental graphics, wayfinding systems, and iconic gateway arches. Her extensive experience ensures both aesthetic brilliance and functional excellence. With a firm grasp of materials and manufacturing techniques from her industrial design background, Emily harmoniously combines creativity and practicality.

Her expertise in design has naturally led her to collaborate with artists, helping to translate their vision into tangible, impactful installations. With a keen eye for art direction, she curates experiences that seamlessly blend form, function, and storytelling. At WeidnerCA, she excels at crafting innovative solutions for complex challenges, elevating ideas to remarkable outcomes.

Nicolette

NorCal Account Executive

With her background as a Design Project Manager for eight years, Nicolette brings extensive experience in graphic design, branding, and placemaking. She helps clients enhance their brands through creative design, fine art, wayfinding, and placemaking, always mindful of integrating sustainable solutions that balance aesthetics with environmental responsibility.

Nicolette has a deep understanding of the design-build process and is valued by her clients for her direct approach, flexibility, and resourcefulness. As a board member for the Northern California Chapter of IIDA, she actively collaborates with and advocates for interior designers, fostering connections that elevate the intersection of branding and interior spaces.

Cindy

SoCal Account Executive

Cindy brings a deep understanding of design to her role at WeidnerCA, drawing from 15 years of experience in creative and architectural design. An abstract artist, designer, and mindfulness advocate, she brings an artist’s perspective to problem-solving—guiding clients to shape environments that are not only functional but also deeply resonant.

Her work is fueled by a lifelong love of artistic expression and a commitment to being present in the process. As a mindfulness practitioner and teacher, she integrates intention into everything she does—whether it’s painting, designing, or collaborating with clients. A proud San Diego local, Cindy stays connected to her creative community, always seeking ways to bring artistry, thoughtfulness, and authenticity into the world around her.

Zoe

Art Consultant

Zoe Watson is a dedicated leader within the art community and has been instrumental in cultivating inclusive and equitable ties between artists and patrons. With a foundation in art history, studio art, and communications, Zoe’s unwavering commitment to transparency and integrity sets her apart. She believes in the transformative power of art, leveraging it as a bridge to connect people, spaces, resources, and entire communities. Beyond her consultancy role, Zoe’s expertise shines within her global network of artists and their management, as well as in the meticulous curation of galleries and exhibitions across the West Coast.

Nicolette

NorCal Account Executive

With her background as a Design Project Manager for eight years, Nicolette brings extensive experience in graphic design, branding, and placemaking. She helps clients enhance their brands through creative design, fine art, wayfinding, and placemaking, always mindful of integrating sustainable solutions that balance aesthetics with environmental responsibility.

Nicolette has a deep understanding of the design-build process and is valued by her clients for her direct approach, flexibility, and resourcefulness. As a board member for the Northern California Chapter of IIDA, she actively collaborates with and advocates for interior designers, fostering connections that elevate the intersection of branding and interior spaces.

Cindy

SoCal Account Executive

Cindy brings a deep understanding of design to her role at WeidnerCA, drawing from 15 years of experience in creative and architectural design. An abstract artist, designer, and mindfulness advocate, she brings an artist’s perspective to problem-solving—guiding clients to shape environments that are not only functional but also deeply resonant.

Her work is fueled by a lifelong love of artistic expression and a commitment to being present in the process. As a mindfulness practitioner and teacher, she integrates intention into everything she does—whether it’s painting, designing, or collaborating with clients. A proud San Diego local, Cindy stays connected to her creative community, always seeking ways to bring artistry, thoughtfulness, and authenticity into the world around her.

Emily

Senior Experiential Designer

Emily, an adept industrial designer, has lent her creative touch to diverse California projects, spanning environmental graphics, wayfinding systems, and iconic gateway arches. Her extensive experience ensures both aesthetic brilliance and functional excellence. With a firm grasp of materials and manufacturing techniques from her industrial design background, Emily harmoniously combines creativity and practicality.

Her expertise in design has naturally led her to collaborate with artists, helping to translate their vision into tangible, impactful installations. With a keen eye for art direction, she curates experiences that seamlessly blend form, function, and storytelling. At WeidnerCA, she excels at crafting innovative solutions for complex challenges, elevating ideas to remarkable outcomes.

Will

Vice President of Creative

Will is a multi-disciplined creative with a background in branding and architectural design. At WeidnerCA, Will oversees the company’s creative services which encompasses design, art consulting and experiential technologies. His passion for design-thinking and creating unique experiences reflects in the innovative solutions he brings to the WeidnerCA team. Will’s passion extend beyond WeidnerCA through his service as the Board Vice President for the Capitol Creative Alliance, a 501(c)(3) nonprofit organization focused on developing opportunities for creatives to learn, connect and thrive in the community.

Rooted in art, from the very beginning.

For over 60 years, WeidnerCA has been enhancing spaces to elevate clients' brands, starting from its founding in 1955 by commercial artist Ed Weidner. The company specializes in signage, wayfinding, branding, experiential design, and art consulting, with a strong emphasis on collaboration with artists and designers. As a 100% employee-owned business, WeidnerCA is dedicated to creating exceptional experiences by approaching projects with a holistic and detail-oriented focus.