Collective Experience
We are a collection of individuals with diverse expertise, we bring the perfect blend of creativity, insight, and personality. United by a shared passion for the arts, we are dedicated to curating meaningful, thought-provoking experiences that transform spaces and inspire connection. Meet our team.
Will is a multi-disciplined creative with a background in branding and architectural design. At WeidnerCA, Will oversees the company’s creative services which encompasses design, art consulting and experiential technologies. His passion for design-thinking and creating unique experiences reflects in the innovative solutions he brings to the WeidnerCA team. Will’s passion extend beyond WeidnerCA through his service as the Board Vice President for the Capitol Creative Alliance, a 501(c)(3) nonprofit organization focused on developing opportunities for creatives to learn, connect and thrive in the community.
Zoe Watson is a dedicated leader within the art community and has been instrumental in cultivating inclusive and equitable ties between artists and patrons. With a foundation in art history, studio art, and communications, Zoe’s unwavering commitment to transparency and integrity sets her apart. She believes in the transformative power of art, leveraging it as a bridge to connect people, spaces, resources, and entire communities. Beyond her consultancy role, Zoe’s expertise shines within her global network of artists and their management, as well as in the meticulous curation of galleries and exhibitions across the West Coast.
Emily, an adept industrial designer, has lent her creative touch to diverse California projects, spanning environmental graphics, wayfinding systems, and iconic gateway arches. Her extensive experience ensures both aesthetic brilliance and functional excellence. With a firm grasp of materials and manufacturing techniques from her industrial design background, Emily harmoniously combines creativity and practicality. At WeidnerCA, she excels at crafting innovative solutions for complex challenges, elevating ideas to remarkable outcomes.
With her background as a Design Project Manager for eight years, Nicolette brings her extensive experience in graphic design, branding, and placemaking. While at WeidnerCA Nicolette has continued to grow these skills, recently celebrating her election to the IIDA Board. Nicolette helps her clients enhance their brands through fine art, creative design, signage, wayfinding, and placemaking. Nicolette brings a deep understanding of the design-build process to project delivery and is valued by her clients for her direct approach, flexibility and resourcefulness.
Cindy brings a deep understanding of design to her role at WeidnerCA, drawing from 15 years of experience in creative and architectural design. As a proud San Diego resident, she remains connected to the local creative community and uses her expertise to advocate for clients throughout the project journey. With a strong foundation in design problem-solving, experiential environments, and brand development, she ensures that client needs and goals are effectively translated into successful solutions. Outside of work, she nurtures her passion for traditional arts, enjoys quality time with her family, and dedicates herself to practicing and teaching mindfulness.
Zoe Watson is a dedicated leader within the art community and has been instrumental in cultivating inclusive and equitable ties between artists and patrons. With a foundation in art history, studio art, and communications, Zoe’s unwavering commitment to transparency and integrity sets her apart. She believes in the transformative power of art, leveraging it as a bridge to connect people, spaces, resources, and entire communities. Beyond her consultancy role, Zoe’s expertise shines within her global network of artists and their management, as well as in the meticulous curation of galleries and exhibitions across the West Coast.
With her background as a Design Project Manager for eight years, Nicolette brings her extensive experience in graphic design, branding, and placemaking. While at WeidnerCA Nicolette has continued to grow these skills, recently celebrating her election to the IIDA Board. Nicolette helps her clients enhance their brands through fine art, creative design, signage, wayfinding, and placemaking. Nicolette brings a deep understanding of the design-build process to project delivery and is valued by her clients for her direct approach, flexibility and resourcefulness.
Cindy brings a deep understanding of design to her role at WeidnerCA, drawing from 15 years of experience in creative and architectural design. As a proud San Diego resident, she remains connected to the local creative community and uses her expertise to advocate for clients throughout the project journey. With a strong foundation in design problem-solving, experiential environments, and brand development, she ensures that client needs and goals are effectively translated into successful solutions. Outside of work, she nurtures her passion for traditional arts, enjoys quality time with her family, and dedicates herself to practicing and teaching mindfulness.
Emily, an adept industrial designer, has lent her creative touch to diverse California projects, spanning environmental graphics, wayfinding systems, and iconic gateway arches. Her extensive experience ensures both aesthetic brilliance and functional excellence. With a firm grasp of materials and manufacturing techniques from her industrial design background, Emily harmoniously combines creativity and practicality. At WeidnerCA, she excels at crafting innovative solutions for complex challenges, elevating ideas to remarkable outcomes.
Will is a multi-disciplined creative with a background in branding and architectural design. At WeidnerCA, Will oversees the company’s creative services which encompasses design, art consulting and experiential technologies. His passion for design-thinking and creating unique experiences reflects in the innovative solutions he brings to the WeidnerCA team. Will’s passion extend beyond WeidnerCA through his service as the Board Vice President for the Capitol Creative Alliance, a 501(c)(3) nonprofit organization focused on developing opportunities for creatives to learn, connect and thrive in the community.
Rooted in art, from the very beginning.
For over 60 years, WeidnerCA has been enhancing spaces to elevate clients' brands, starting from its founding in 1955 by commercial artist Ed Weidner. The company specializes in signage, wayfinding, branding, experiential design, and art consulting, with a strong emphasis on collaboration with artists and designers. As a 100% employee-owned business, WeidnerCA is dedicated to creating exceptional experiences by approaching projects with a holistic and detail-oriented focus.
